Reverse graffiti, or “clean tagging,” is a method of creating art by removing dirt and grime from a filthy surface. This unique art form taps into the Green Works mantra that cleaning can be beautiful. The Reverse Graffiti Project campaign’s aim is to create awareness around the Reverse Graffiti Gallery and inspire users to like the Green Works Facebook page where they can watch the making of the Reverse Graffiti Gallery and participate in the sweepstakes. Together we’re going to turn one grimy alley into an inviting and beautiful place for the community to enjoy.
In 2008, we set out to create a unique and breakthrough way to demonstrate the efficacy of Green Works products.
We chose a high-traffic, extremely dirty, and large spot in San Francisco – the Broadway Tunnel – to become the canvas for a live 140-foot Green Works product demonstration.
We enticed Paul “Moose” Curtis, a British pioneer of an art form called “clean tagging,” to help realize our vision. Green Works products are at least 95 percent plant-based, so we decided to reverse out a mural of plants and trees on a dirty city wall.
With a powerful and larger-than-life demonstration, we encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel.
We saw great results with the original Reverse Graffiti project. We’re excited to elevate and continue the program on a larger scale with the creation of the Reverse Graffiti Gallery by Green Works in Los Angeles.
You can check out Reverse Graffiti at the YouTube link below.
Main Video: You Tube Reverse Graffiti Video
WIN IT!
Green Works is making one of LA’s grimiest corners, alleys or nooks beautiful this May and now’s your chance to help!
Enter the Reverse Graffiti Gallery sweepstakes on the Green Works Facebook page for the chance to win a trip to Los Angeles.
While there, you can lend a hand in helping to create a reverse graffiti image with artist Mr. Kiji to appear as the final art piece in the Reverse Graffiti Gallery.
The winner of the grand prize will receive a three-day trip for two to Los Angeles to attend the Reverse Graffiti Gallery opening, a $1,000 gift card and access to the best art the city has to offer with day passes to some of the city’s museums.
Three additional entrants will also be selected at random to win Green Works products.
Registration for the sweepstake ends April 26th at 11:59 p.m. (Eastern Time)
Watch the concept of Clean Tagging in the video link below:
Disclosure: This post contains affiliate links. This is a paid post through Linqia for Green Works.
I entered Heather! Thanks for letting us know and for the link to the amazing video. Sure would love to see it in PERSON! wow!
I entered!! I would love to win a trip!!